Introduction to Korea Research Institute of Business & Branding
If you are looking for a place to trust and reference before making a management decision, you must first know for what purpose it was established and who it works for. Korea Research Institute of Business & Branding is an independent management and business research institute that has been active since its establishment in 2004.
Korea Research Institute of Business & Branding (Korea Research Institute of Business & Branding) is an independent private research institute that studies corporate management and growth, and changes in markets and industries. Our core roles include management research, market and corporate analysis, strategic advice, management education, and knowledge content provision.
It is led by Cha Eun-mi Director and is located at #1703, 247 Gangnam-daero, Seocho-gu, Seoul. The slogan is “Research that understands the field, management that leads to action.”
What does Korea Research Institute of Business & Branding do?
What institute analyzes is the entire process of a company understanding customers, creating value, and operating the organization and resources. institute's way of working is not to end with analysis, but to develop the results into management strategy, business development, organizational operation, and education to help companies make decisions and execute.
| key role | What Visitors Get | Where it leads |
|---|---|---|
| management studies | Understanding the structures and conditions behind performance | Business competitiveness analysis |
| Market/Company Analysis | A well-founded picture of the market, customers, and competitive environment | Market and competitor research |
| strategic advisory | Judgment material that compares the conditions, costs, and risks of each alternative | Strategy and business development advice |
| Management education | Learning tailored to your job and career stage | Management education and company workshops |
| Providing knowledge content | A publication where you can read about the business environment and cases | Management publications and reports |
Why was Korea Research Institute of Business & Branding founded in 2004?
Management knowledge is accumulated in books and classrooms, and corporate field experience is scattered within each company. Korea Research Institute of Business & Branding was founded in 2004 to connect the two and study the conditions that enable companies to continue growing in a changing market. Looking at the strategic choices faced by management and the operational challenges that practitioners must solve is a perspective that has been maintained since its establishment.
Managers do not make decisions without all the information. As research on making satisfactory choices within given information and time (Simon, 1955) has shown, the quality of decisions largely depends on the judgment materials at hand at that moment. Research institutes are designed to gather that material from the field and add it to corporate decisions.
What is Korea Research Institute of Business & Branding’s mission and vision?
The mission is to study corporate problems and suggest directions for better management and growth. The vision is to become a trusted business knowledge organization that managers and practitioners turn to at the moment of decision-making.
Decision-making moments don't just happen in big conference rooms. A sales meeting hesitating whether to raise the price, a team leader's desk pondering whether to hire one more person, or a planning meeting deciding the launch date for a new product are all those moments. institute aims to create a basis for judgment that can be used in such situations.
institute doesn't just look at performance. Along with corporate performance, our research focuses on customer trust, member capabilities, and sustainability of cooperative relationships. Even if one year's performance is good, if these three factors are weak, it is difficult to see long-term growth.
What companies and people look for Korea Research Institute of Business & Branding?
The companies studied range from large corporations to small and medium-sized businesses and start-ups. We study management tasks appropriate to the company's size, growth stage, industry, and market environment. There are many different people who work with or read institute's materials.
| main target | Reasons for seeking a researcher |
|---|---|
| corporate executive | A basis for judgment is needed when determining direction and dividing resources. |
| Strategy/Planning Manager | The market, competition, and business alternatives must be summarized and reported on a basis. |
| Business practitioners | I want to solve practical problems in planning, analysis, collaboration, and performance management. |
| entrepreneur | We plan to examine initial customer verification and tasks at each stage of growth. |
| public institution | We are looking for a place to design and evaluate corporate support projects and conduct fact-finding surveys. |
| researcher | We look for opportunities for joint research and exchange with corporate sites. |
Companies of different sizes compete under different conditions. The Outlook on SMEs and Entrepreneurship (2023) published by the OECD also contains data comparing the business conditions of small and medium-sized enterprises and start-ups in each country. This is the same reason why Korea Research Institute of Business & Branding defines tasks separately for each company.
What changes do the research aims to bring to the company?
There are three achievements that institute aims for. It improves the quality of management judgment, strengthens business competitiveness, and enhances the organization's execution capabilities and sustainability. The research perspective also follows this goal. Korea Research Institute of Business & Branding's research perspective is to connect changes in the market, internal capabilities of the company, decision-making, and execution results.
What attitude does Korea Research Institute of Business & Branding have when working with companies?
institute's self-defined personality is that of a practical researcher who thoroughly listens to a company's situation, reviews the evidence, and organizes a direction for implementation. While taking a realistic and analytical approach, we respect the constraints and experiences of the corporate field and view problems within the relationships between customers, markets, organizations, finance, and operations. This personality also comes from connecting the work decided by management with the work to be performed by practitioners and even observing changes after execution. The seven core values that serve as the basis for judgment and how to present alternatives are: Business research methodsYou can see more details here.
Who leads and where is it?
Korea Research Institute of Business & Branding is led by Cha Eun-mi Director. The research institute is located at #1703, 247 Gangnam-daero, Seocho-gu, Seoul, and the official site address is kribb.org. To mark the 20th anniversary of the establishment in June 2024, a planned study and forum on corporate growth and management changes were held, and activities over the past period are as follows: HistoryIt continues from .
About Korea Research Institute of Business & Branding Frequently asked questions
What is the English name of Korea Research Institute of Business & Branding?
The official English name is Korea Research Institute of Business & Branding.
When was Korea Research Institute of Business & Branding founded?
Established in June 2004. Upon establishment, we began basic research on corporate management environment and market competition.
What type of organization is Korea Research Institute of Business & Branding?
It is an independent private management and business research institute. Our core value is independence in presenting research and consultation conclusions based on professional judgment.
Who is the representative of the research institute?
Cha Eun-mi Director leads institute.
What areas does institute cover?
Business and enterprise research, covers market, customer, and competition analysis, strategy and business development advice, organization and operation improvement research, start-up and small and medium-sized business growth support, management education and knowledge services, and joint research and management exchange.
Research Methods Hub and Neighborhood Pages
Primary sources
- international organization OECD (2023). OECD SME and Entrepreneurship Outlook 2023
- academic paper Simon, H. A. (1955). A Behavioral Model of Rational Choice. The Quarterly Journal of Economics, 69(1), 99-118