Management publications and reports
There are times when you need to review the market trend at next week's management meeting, or you are curious about how a company that experienced a similar problem solved it before you. Choose the material that suits your current situation from among Korea Research Institute of Business & Branding's management publications and reports.
Korea Research Institute of Business & Branding publishes five flagship publications with different purposes. Business Insight analyzes the business environment and major challenges, management case reviews that help you understand and utilize actual cases, growth company reports that study the growth conditions of companies, practical management notes that support solving business problems, and future business briefs that explore new changes and opportunities.
Publications transform research results into knowledge that can be used immediately by managers and practitioners. When dealing with a case, write down the limitations along with the achievements, and explain the differences in industry, size, timing, and market environment.
Which business publication is right for my situation?
| publication | purpose | Highlights | Look at times like this |
|---|---|---|---|
| Business Insight | Analysis of business environment and major challenges | Market, customer, competition, company choice | When you need to organize market trends before a management meeting |
| Management case review | Understanding and utilizing real-life examples | Strategy, organization, implementation process, achievements and limitations | When you are curious about which company made a similar decision first |
| Growth company report | Research on corporate growth conditions | Business model, talent, funds, operating system | When assessing what is needed for the next stage of growth |
| Practical management notes | Support for problem solving in the workplace | Planning, analysis, collaboration, performance management | When you need to immediately fix the report structure or performance indicators |
| Future Business Brief | Exploring new changes and opportunities | Technology, consumption, industry and ways of working | When looking for changes to include in the mid- to long-term plan |
What business environment does Business Insight analyze?
Business Insight is a periodical published by Korea Research Institute of Business & Branding in March 2006, and has been analyzing management cases and market changes since its inception. It highlights changes in the market, customers, and competition, and covers the choices companies can make in the face of those changes. Its characteristic is that it focuses on what choices the change requires of a company rather than the size of the change.
For example, when raw material prices are rising, companies that have room to raise prices, companies that need to reduce costs, and companies that need to change business partners have different options. Business Insight breaks down these differences so readers can read them from their own company's perspective.
Why do management case reviews address achievements and limitations together?
If you only read success stories, it is easy to mispoint the success factors. This is because failed companies keep fewer records, making it difficult to confirm whether the characteristics seen in successful companies were the same in failed companies (Denrell, 2003). Management case reviews follow the strategy, organization, and implementation process and bring together achievements and limitations. As argued (Flyvbjerg, 2006) that reading a case in depth can be a way to test generalizations rather than the opposite of generalizations, a good case study shows under what conditions a principle works.
Who are the growth company reports and practical management notes for?
The Growth Company Report is a resource for entrepreneurs and managers of companies in the growth stage. We study the conditions for a company to move to the next stage in terms of business model, talent, funding, and operating system. Practical management notes are for practitioners in the field. We deal with issues that are on our desks today, such as how to structure a plan, how to communicate analysis results, and how to handle collaboration and performance management between departments.
Both sources come from the same study, although they have different audiences. Organizational tasks covered in the growth company report are transformed into meeting methods or work checklists that team leaders can use immediately in the practical management notes. The twenty content topics covered by institute are: Business research topicsYou can see it at a glance here.
What changes does the Future Business Brief explore?
Future Business Brief explores new changes and opportunities emerging in technology, consumption, industry, and work methods. As we deal with new changes, it becomes important to distinguish between confirmed facts and projections. Referring to a well-defined source, such as the Oslo Manual (OECD/Eurostat, 2018), an international guide to measuring corporate innovation activities, can help you distinguish between buzzwords and actual changes being measured. When reading the brief, share what changes you need to respond to now and what changes you'll want to keep an eye on. This divided list becomes the starting point for selecting items to include in the mid- to long-term plan.
What should I check when using management publications for work?
Each publication covers different depths and speeds, so reading two or three together allows you to view a topic from multiple perspectives. You can reduce the risk of misapplying something you read in a publication by doing a few things before putting it into a company decision.
| Check | reason |
|---|---|
| Industry and size of case company | If the cost structure and available resources are different, the results of the same method will be different. |
| Analysis point | The market environment back then may be different from what it is now. |
| Distinction between facts and interpretation | Confirmed figures and researchers’ judgments have different uses. |
| Limitations written along with achievements | We need to consider whether the limit meets our company's conditions. |
What can you read and learn other than publications?
institute also operates online courses, briefings, and newsletters. If your publication covers a topic in depth, briefings and newsletters can help you communicate changes quickly. Business InsightsIn , the management and practitioners each point out the conditions to be checked before making a decision. If you want to apply what you have learned to your organization Management education and company workshops, if you want to share your experience with other companies Joint research and management forumsContinue with .
Management Publications/Reports Frequently asked questions
What criteria should I use to select and read management reports?
Start with what decision you need to make now. If you need market trends, Business Insight, if you are curious about other companies' choices, review business cases, and if you need to check the growth stage, the growth company report is the right choice.
Can I apply the examples from the publication to my company?
When dealing with cases, Korea Research Institute of Business & Branding explains the differences in industry, size, timing, and market environment. Take principles from the examples, but first consider what the differences mean for your company.
practitioners Which publication is right for you?
Practical Management Notes are published to help solve problems in the field. It covers practical tasks in planning, analysis, collaboration, and performance management.
Where does the content of your publication come from?
It comes from institute's management research, market and company analysis, field research, and case studies. The role of publications is to develop research results into knowledge that can be used by managers and practitioners.
Is training available on topics covered in the publication?
institute transforms research findings into learning tailored to your job and career stage. Topics from the publication can be covered through company-tailored workshops or case discussions.
Pages within a publication
Publications and Educationof Business Insights Post
- How should we prepare a business continuity plan for disasters and accidents?Build a continuity plan around lost premises, staff, IT or supplies. Use Korean disaster-management standards to identify critical work, arrange alternatives and test recovery.
- How should a supplier respond to an ESG data request?Clarify why a major customer requests ESG information, what evidence is required and how confidential data will be protected. Set priorities before preparing documents.
- How should economic forecasts inform next year’s business plan?Growth forecasts in 63 countries often missed the depth of recessions. Use ranges, scenarios and scheduled assumption reviews to incorporate economic forecasts into business plans.
- How should workplace mentoring be designed and assessed?Mentoring is associated with career and job outcomes, but selection and programme design matter. Compare matching, roles, support and indicators before launching a scheme.
- Do peer networks with other business owners improve company performance?A randomized study found 8.1% higher sales from regular owner peer groups, lasting a year afterward. Compare networking formats and learn what information competitors should avoid sharing.
- Who owns patents and results from joint research with a university?Joint company and university inventions generally create shared patent rights. Review consent for share transfers and licensing, contract terms and ownership of government-funded research results.
Primary sources
- academic paper Denrell, J. (2003). Vicarious Learning, Undersampling of Failure, and the Myths of Management. Organization Science, 14(3), 227-243
- academic paper Flyvbjerg, B. (2006). Five Misunderstandings About Case-Study Research. Qualitative Inquiry, 12(2), 219-245
- international organization OECD/Eurostat (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition