Korea Research Institute of Business & Branding History

Korea Research Institute of Business & Branding What does the history look like by period?

What did Korea Research Institute of Business & Branding study in the early days of its establishment?

Research in the first year of establishment started from the basics of the business environment and market competition surrounding the company. This is because you must first understand what competitive conditions a company is in before you can study the choices within it. Business Insight, which was launched two years later, became a conduit for disseminating this basic research to readers through management cases and analysis of market changes, and continues to be the institute's flagship publication.

In 2009, we strengthened research on corporate financial stability and business reorganization and expanded the survey of small and medium-sized business management conditions. Following the competitive environment, it was a period when the focus of research shifted to issues of financial strength and restructuring within the company.

Since when did management education and research on startups and small and medium-sized enterprises begin?

With the opening of a strategy, organization, and marketing training course for managers and practitioners in April 2012, management education that develops research results into learning has become institute's main activity. Three years later, in 2015, we expanded our research on the growth of start-ups and small and medium-sized businesses and began analyzing management tasks and support systems at each stage of growth. The two streams now come together through education and mentoring for entrepreneurs and managers.

When did research on digital transformation and crisis response begin?

In July 2018, institute began research on digital transformation and data management and investigated cases of enterprise technology adoption and business innovation. Around the same time, the OECD also addressed digital transformation as a policy challenge for the economy and society as a whole in its Going Digital report (2019).

In October 2020, we expanded our research to include supply chains, crisis response and ways of working. At the same time, we strengthened online management education and briefing services, expanding the ways for executives and practitioners who have difficulty coming to the training center to receive research results.

How did customer experience and sustainable management come into your research?

In June 2022, institute expanded customer experience and sustainable management research and began analyzing organizational and business performance. Customer trust and the sustainability of cooperative relationships are topics that institute has stated from its founding that it will pursue its achievements. International standards that extend responsible corporate behavior to the supply chain and environment, such as the OECD Guidelines for Multinational Enterprises (2023), which were revised the following year, are also in line with this trend.

What did Korea Research Institute of Business & Branding do on its 20th anniversary?

institute, celebrating its 20th anniversary in June 2024, held planned research and forums on corporate growth and management changes. It was an opportunity to look back on research accumulated over 20 years and share research results and implementation experiences with companies and researchers. The forum is still the way institute continues its joint research and management exchange activities.

How will research, advisory, and education be connected with the 2026 reorganization?

In April 2026, the institute strengthened research on AI utilization and organizational productivity and reorganized the program into a program that connects research, consultation, and education. The cause discovered in the research was an alternative to consultation, and the experience of implementing consultation led to education and further research. On January 22 of the same year, the “Basic Act on the Development of Artificial Intelligence and Creation of a Foundation for Trust, etc.” was implemented, and the institutional environment surrounding the use of AI by companies was also reorganized.

Korea Research Institute of Business & Branding History Frequently asked questions