Business research and advisory services
We know there is a problem in the company, but it is often difficult to determine whether it is a market problem, a strategy problem, or an organizational problem. Take a look at Korea Research Institute of Business & Branding's research and advisory fields backwards from the situation you are currently experiencing.
Korea Research Institute of Business & Branding discovers and analyzes corporate problems and supports implementation and learning of alternatives. The research and advisory areas are divided into Business and enterprise research, market, customer and competition analysis, strategy and business development advice, organization and operation improvement research, and support for start-up and small and medium-sized business growth.
Even if the fields are divided, analysis does not remain separate. Customer changes found in market research lead to a review of strategy, and once the strategy is decided, the areas are connected by looking at the execution conditions in the organization and operation.
Which management research/advisory field covers my company's problems?
It is quicker to start from the symptoms you see in front of you rather than the name of the field. If you choose a sentence that is close to the company's situation, you will see the areas to look at first.
| The situation we are experiencing now | applicable field | look first |
|---|---|---|
| Growth rate has slowed compared to competitors | Business and enterprise research | Competitiveness and growth path, decision-making and implementation process |
| Not sure what the customer wants | Market/customer/competition analysis | Changes in demand, customer purchasing process, alternative products and services |
| You need to decide which business to put your money into first. | Strategy and business development advisory | Business portfolio, investment priorities, new business potential |
| There is a plan, but work gets stuck between departments. | Organization/operation improvement research | Decision-making system, work process and collaboration method |
| Started a business but can't see the next step | Support for growth of start-ups and small and medium-sized businesses | Initial customer verification, profit structure, step-by-step organization and funding tasks |
How far does Korea Research Institute of Business & Branding work with you from problem discovery to implementation?
Once the external research is completed in a single report, execution remains entirely up to the company. Korea Research Institute of Business & Branding does not stop at finding problems, but also includes the process of implementing alternatives and learning from the results.
- discoveryDefine the real problem behind the symptoms
- analysisNarrow down the cause through on-site investigation, data, and examples
- runEstablish implementation tasks and performance indicators for each alternative
- learningThe execution results are checked and reflected in the next decision and training.
The four flows are not steps in a formal procedure, but rather the order in which institute deals with corporate issues. Depending on the task, we may move from analysis back to discovery.
What is the difference between management research and management consulting?
The two words are used interchangeably, but the use of the result is slightly different. Research focuses on uncovering the structure and conditions a company faces, and consulting focuses on examining what choices to make based on that understanding.
| Category | Mainly answered questions | Where the results are used |
|---|---|---|
| management studies | Why are we getting these results? | Define the problem, report to management, and set follow-up tasks |
| management advisory | What to choose and in what order | Strategy establishment, investment judgment, action plan |
| Management education | What do members need to know to make their own decisions? | On-the-job training, workshops, case discussions |
Is management research appropriate even if the company size or industry is different?
Korea Research Institute of Business & Branding studies everything from large corporations to small and medium-sized businesses and start-ups. At different scales, available resources and decision-making speed are different, and the execution conditions for the same strategy are different. So, when bringing in examples from other companies, we explain the differences in industry, size, timing, and market environment.
For example, the decision to enter a new market is a completely different task for a company that can establish a separate organization than for a company where the CEO is also in charge of sales. For the first company, the key is how to divide resources within the business portfolio, while for the second company, the priority is what entry method the current workforce can handle. institute changes review items to suit the conditions of the company, even if it is the same question.
The standards for dividing company size in Korea are determined by the Framework Act on Small and Medium Enterprises and its enforcement ordinance. Since the scope of small and medium-sized businesses varies depending on sales by industry, etc., these institutional classifications are also referred to when dealing with tasks by size.
How do you view a company's ability to adapt in a changing market?
Unlike the times when a once-established strategy worked for a long time, now the ability to reorganize resources in accordance with the speed at which markets and technologies change is itself a competitive advantage. In management, this is called dynamic capability and is explained as the ability of a company to integrate and reorganize internal and external capabilities (Teece, Pisano, Shuen, 1997). institute also looks at where this adaptive capacity is blocked, even when addressing challenges in individual fields.
How are requested management tasks and materials managed?
If you want to outsource management tasks, you must take out the numbers and concerns within the company. Korea Research Institute of Business & Branding's operating principles are to clarify the basis for research and consultation, and to manage referral relationships, interests, and data confidentiality conditions. The specific places where the principle applies are: Research independence and confidentialityIt continues from .
What is left for the company after the research and consulting is over?
The performance that institute aims for is to improve the quality of management judgment, strengthen business competitiveness, and increase the organization's execution capacity and sustainability. Even after a single task is completed, we take great care to leave a basis for judgment and execution order so that companies can independently decide and implement similar problems. results if necessary Management educationFollow with case discussion and share with members.
Part of the research is looking at changes after implementation. If you check the results of the proposed alternative in the field, that experience becomes the basis for judgment for the next task and is also reflected in the training content of institute.
Business research and advisory services Frequently asked questions
How should I choose a management consulting agency?
Check whether it compares several alternatives, writes down the conditions, costs, and risks of each alternative, and reveals the basis for the conclusion. Korea Research Institute of Business & Branding uses a method of presenting the conditions, costs, expected effects, risks, and execution order for each alternative together.
I don’t know which field our company’s problem falls into.
You can just explain the situation without specifying a field. Because institute sees problems in the relationships between customers, markets, organizations, finances, and operations, it starts from symptoms and searches for the cause.
Can I entrust you with multiple areas at once?
Disciplines are merely illustrative distinctions; actual tasks often span multiple disciplines. It is common for market analysis, strategic review, and organizational improvement to occur within one task.
Can the research results be used for in-house training?
Korea Research Institute of Business & Branding develops research results into learning tailored to your job and career stage. Representative methods include company-tailored workshops and case discussions.
Are early-stage companies eligible for management advice?
Start-ups are the main target of institute. Tasks that are particularly important in the early stages, such as verification of initial customers and markets, and inspection of business models and profit structures, are dealt with separately.
Pages within the research/advisory field
- Business competitiveness analysisCorporate competitiveness, growth path, management decision-making
- Market and competitor researchMarket research, competitive analysis, customer purchasing process
- Strategy and business development adviceManagement strategy, business portfolio, business model
- Organizational diagnosis and operational improvementOrganizational diagnosis, operational improvement, talent system
- Startup and SME growthStart-up, small and medium-sized business, corporate support project
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